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Showing posts with label Products. Show all posts
Showing posts with label Products. Show all posts

I Hate Insurance!

I've always hated insurance. I just love what insurance does. We have to separate the product and the process from its promise. Products can be complicated and filled with confusing "explanations". The process of purchasing insurance can be even worse. Invasive questions, the perception that all agents are pushy and underwriting that takes time and creates uncertainty all make the process painful. But the promise makes all that worth the effort.

When claim time comes (and it does more often than we think) and that promise is fulfilled insurance then becomes magical. When disaster hits and claims are paid, then the product and process are worth it all. That undesirable necessity called insurance has now paid off. When the rest of the world sends you bills to be paid - insurance delivers benefits to help pay those bills.

That's how it is when everything goes as planned. That's how insurance is supposed to work. That's exactly how it has worked for years. That is until now.